What is GTM engineering?

GTM (go-to-market) engineering is the practice of building the systems that connect sales, marketing, and data, so a company can find, reach, and win customers at scale without endless manual work.

In plain terms: I take the tools revenue teams already use (CRMs, enrichment, outbound, analytics) and wire them into automated pipelines. Leads get sourced, scored, and routed on their own, so people spend their time on conversations instead of copy-paste.